Today I am happy to report that a balanced 2015 budget has been prepared by myself and dedicated volunteers from all areas of the Joomal project.
A special thanks goes out to Javier Gómez and Olaf Offick — budget liaisons from the PLT and CLT — for their hard work and professional attitude throughout the budget process.Process
The 2015 budget process is quite similar to prior years and is well documented. In short, the 3-month process has 5 stages:
- Set project-wide goals
- Define objectives to achieve each goal
- Assign expenses and/or revenue to each objective
- Prioritize objectives
- Submit for community feedback and approval by the board of Open Source Matters
Two important changes from the 2014 budget process were included for 2015:
- Line item owners would be specified to have decision making authority for expenditures
- The budget would be balanced
As a result of the budget process, the proposed budget projects revenue of $755,575 with expenses matching dollar-for-dollar (a summary of revenue and expenses associated with the Goals of the project are shown at the end of this document. The full budget organized by our Chart of Accounts is also available).
Based on this balanced budget, we project that our end-of-year assets will total $329,886.
Centrix Software, a leading expert in workspace management, today revealed results of its latest IT end-user report. The cloud-based application usage research shows that cloud-based apps are a reality in the enterprise, with nearly 90% of today’s organisations using them. However, it’s also highlighted there’s still much confusion around how the move to the cloud should be prioritised, which app types are most suitable, who pays for cloud apps, and what the top risks are.
Companies and their IT departments must focus on proactive techniques in order to meet future security risks head on. Relying on traditional preventative software alone can no longer be a company's only option when it comes to data breaches and other malicious network security attacks.
Evoq 8 allows DNN to introduce to its customers integration with cloud content repositories, real-time personalization, content analytics, and advocacy marketing capabilities. To be honest, many of these features and improvements in Evoq 8 we have seen in other recent content management platforms. This is why some critics that have suggested that "DNN is making this transition rather late in the game, at a point when there are a number of tools for content marketing". The criticism is understandable, but the term "late" to describe Evoq 8 or DNN is inaccurate. Instead, Evoq 8 is the fruits of DNN's long-term strategic plan for how best to move the ball forward.
Avere Introduces Cloud Snapshots, Providing a Simple and Inexpensive Method for Cloud-based Disaster Recovery
Avere Systems, a leading provider of enterprise storage for the hybrid cloud, today announced the introduction of Cloud Snapshots to the Avere 4.5 operating system.
I was hired by the Drupal Association in October 2014 to develop a new revenue stream from advertising on Drupal.org. For some time we’ve been trying to diversify revenue streams away from DrupalCon, both to make the Association more sustainable and to ensure that DrupalCons can serve community needs, not just our funding needs. We’ve introduced the Drupal Jobs program already and now, after conversations with the community, we want to put more work into Drupal.org advertising initiatives.
This new revenue stream will help fund various Drupal.org initiatives and improvements including better account creation and login, organization and user profile improvements, a responsive redesign of Drupal.org, issue workflow and Git improvements, making Drupal.org search usable, improving tools to find and select projects, and the Groups migration to Drupal 7.
We spent time interviewing members of the Drupal Association board, representatives of the Drupal Community, Working Groups, Supporting Partners, and Drupal Businesses, both large and small to help develop our strategy and guidelines. Our biggest takeaways are:
- Advertising should not only appeal to advertisers, but also be helpful to our users and/or our mission.
- When possible, only monetize users who are logged out and not contributing to the Project. If you’re on Drupal.org to do work and contribute, we don’t want you to see ads.
- Don’t clutter the site, interfere with navigation or disrupt visitors, especially contributors.
- Do not put ads on pages where users are coming to work, like the issue queue.
- Advertising products should be inclusive, with low cost options and tiered pricing. We want to make sure that small businesses without huge marketing budgets have the opportunity to get in front of the Drupal Community.
- Create high impact opportunities for Partners that already support the Community.
- Address the industry-wide shift to Programmatic Advertising, which is the automated buying and selling of digital advertising.
There are already advertising banners on Drupal.org, however we need to expand their reach to hit our goals. We’re trying to address challenges for our current advertisers, including a relatively low amount of views on pages with ads, which makes it difficult for them to reach their goals.
We’re also facing industry-wide challenges in Digital Advertising. Advertisers are looking for larger, more intrusive ads that get the users’ attention, or at the very least use standard Interactive Advertising Bureau (IAB) ad sizes, which are larger than the ads we offer on Drupal.org.
We came up with a new line of products that we feel will help us reach our goals, but not disrupt the Drupal.org experience, or the Drupal Association Engineering Team roadmap. We want our Engineering Team to fix search on Drupal.org, not spend time developing and supporting major advertising platforms.
2015 Advertising Initiatives:
- The ongoing development of curated content with banner ads including resource guides, content by industry and in the future, blog posts.
- Continued display of banner ads on high profile pages like the Homepage, Marketplace and Case Studies Section.
- Sponsored listings from Supporting Technology Partners (similar to Hosting Listings).
- Opt-in email subscriptions with special offers from our Supporters.
- Audience Extension: a secure, anonymous, non-interruptive way to advertise to Drupal.org visitors. It allows advertisers to programmatically reach the Drupal.org audience while on other websites through Ad Networks and Exchanges.
I wanted to spend most of my time explaining Audience Extension, since its unlike anything we’ve done in the past, and it may prompt questions. This product makes sense because it addresses all of the challenges we’re facing:
- It’s affordable for small businesses; they can spend as little as $200 on a campaign
- We don’t need to flood the site with ads and disrupt the user experience.
- It’s relatively easy to implement - we won’t interrupt the engineering team or their efforts to improve Drupal.org.
- We will only target anonymous (logged out) users.
- We will support “Do Not Track” browser requests.
- This is an industry-wide standard that we’re adopting.
- Anonymous users will have the option to opt-out.
- This improves the ad experience on other sites with more relevant, useful ads that also support the community.
How does Audience Extension Work?
- The program is anonymous. No personally identifiable information (such as email address, name or date of birth) is gathered or stored.
- No data is sold or exchanged, this merely gives advertisers the opportunity to buy a banner ad impression within the Perfect Audience platform.
- It's easy to opt-out. You can just click over to the Perfect Audience privacy page and click two buttons to opt out of the tracking. Here's the link.
- Drupal.org will support “Do Not Track” browser requests and only users who have not logged in (anonymous) will be included in the program.
- It does not conflict with EU privacy rulings. Advertiser campaigns for Partner Connect can only be geotargeted to the United States and Canada right now.
- Only high quality, relevant advertisers who have been vetted by an actual human will be able to participate in this program. Some good examples of Perfect Audience advertisers would be companies like New Relic and Heroku.
- Perfect Audience is actually run by a Drupaler! The first business started by founder Brad Flora back in 2008 was built on Drupal. He spent countless hours in the IRC channel talking Drupal and posting in the forums. He understands how important it is to keep sensitive pages on Drupal.org an ad-free experience and he’s very excited to be able to help make that happen.
- This program has the potential to generate significant revenue for the Drupal Association and Project over time as more advertisers come on board.
It’s important that we fund Drupal.org improvements, and that we do so in a responsible way that respects the community. We anticipate rolling out these new products throughout the year, starting with Audience Extension on February 5th. Thanks for taking the time to read about our initiatives, and please tell us your thoughts!
Stockholm-based EPiServer and Nashua, New Hampshire-based Ektron today announced the two companies have merged to create a new global digital experience leader of scale, with potent technology capabilities and a broad partner ecosystem. The combined company is backed by technology-focused private equity investment firm Accel-KKR.
The combined company, which will operate under the EPiServer name and continue to use the Ektron and EPiServer brands, has a vibrant community of more than 8,800 customers in some 30 countries backed by a robust network of more than 880 partners. It provides marketers, digital and online teams with the power, insight and agility to act on a business moment, and the confidence to realize their aspirations with a technology foundation that supports more than 30,000 websites worldwide.
Image Credit: Chiara Aliotta
Yesterday was special day for all community managers around the world: Community Manager Appreciation Day (#CMAD) . In 2010 Jeremiah Owyang started this initiative, and ever since, it has grown globally. It’s a day on which we say “Thank You!” to those who have taken on the immense challenge of managing the many passionate and enthusiastic communities around the world.
North Plains has announced the results of independent research around how marketing and other business professionals manage the wide variety of digital assets that make up their campaigns and communication strategies.
The results found that while every single respondent thinks digital asset management is important and the majority can see areas where they’d like to improve asset management, there is still an over-reliance on email to share, track and distribute assets (70% of respondents).
However, 43% are looking at implementing digital asset management systems to improve access control, while 52% have systems that they are seeking to improve.
This week, Nuxeo announced the availability of Nuxeo Platform Fast Track 7.1 (FT 7.1). The Nuxeo Platform is the company's flagship product, a "highly customizable and extensible content management platform for building business applications". FT 7.1 follows November's release of Long Term Support (LTS) 6.0 and continues a very aggressive roadmap of continuous improvements for the platform leading up to LTS 8.0 by year's end.
Among the platform enhancements and improvements are a new service for metadata read and write on binaries, computed image views, extended field constraints, a new reference engine and a streamlined workflow graph editor.
Pond5, the world’s leading online marketplace for royalty-free video footage, announced today the launch of the Pond5 Public Domain Project, the first library of free public domain content designed specifically for media makers. The initial collection includes 10,000 video clips, 65,000 photos, thousands of sound recordings, and hundreds of 3D models.
Now the new year has started, it's time for our community to think about the future. It has become a tradition for for years now to predict what the year ahead will bring for us -- so share your thoughts!
It's time to reflect on our previous predictions and start dreaming away for the year ahead. What will the year ahead bring for our community and our product, and how can we make this reality by working together? Share your thoughts and your predictions for 2015 as a comment, and let's look back in a year's time to see how we scored on making those dreams a reality.
Happy birthday to Drupal! On this day in 2001, Drupal 1.0 was released.
This milestone is the perfect time to talk about some of the findings of our recent community survey. The survey findings offer a window into what community members are thinking as the project matures and evolves. It also gives us at the Drupal Association a way to better understand what we're doing right and what we could be doing better. There aren't many surprises (and that's a good thing), but all of the findings are educational. Here are three results we thought were particularly interesting and insightful.Drupal 8 Will Be Broadly Adopted
In the survey, about 80% of respondents said they either plan to start using Drupal 8 as soon as it is released, or plan to adopt it at some point after release. Another 8% said they did not have specific plans to adopt, but do plan to evaluate Drupal 8.
Drupal.org Remains an Important and Heavily-Used Tool
The overwhelming majority of respondents said they use Drupal.org more than once per week. Most also say they are satisfied or somewhat satisfied with the site. While that result is encouraging, it does not change the important mission to improve the experience of the site and make it a better tool for everyone from first time visitors to those who spend the majority of their working time on the site.
We Need to Create Broader Awareness of Drupal Association Programs
Community members who took the survey have great awareness of DrupalCons. Awareness of the work we are doing on Drupal.org seems to be steadily growing. But awareness is relatively low for Community Grants and our Supporter Programs that provide a way for organizations to give back to the Project. That awareness is clearly something we need to improve to promote transparency.
If you would like to read the full results, you can access them here (2.8M PDF). Thanks for reading, and thanks for being a part of this amazing community.
Technology is getting faster and smarter. Computers are now able to recognize and learn patterns, and make decisions in real-time. Their improved analytic and decision-making abilities allow them to outperform humans in areas such as medical diagnoses, legal recognition and customized marketing campaigns.
The era of big data has only furthered the usefulness of computers. Marketers now have massive amounts of customer information at their disposal. Using big data analytics allows markers to gain deeper insights and create more detailed models to improve marketing strategies. However, this isn’t an easy transition. Traditionally, marketers had pieces of information about their audience and ads, but mainly relied on intuition when making decisions and building business strategies.
Almost a year ago to this date, Sitecore and Microsoft announced they would collaborate on an offering to bring the best of experience marketing and commerce together. Today, Sitecore announced at the National Retail Federation’s Annual Convention in New York the availability of Sitecore Commerce 8 powered by Microsoft Dynamics. This solution is intended to enable enterprises to bridge the gap between in-store and digital experiences.
Over the past 12 months, Sitecore and Microsoft have developed the product together and co-designed its architecture to capitalize on the strengths of both Sitecore and Microsoft Dynamics AX. The combined solution allows businesses to create connected customer experiences optimized for visitors’ digital behaviors, devices and preferences, complete with real-time order management across any channel.
The latest version – 6.5 – of Docebo’s Cloud-based, Software-as-a-Service (SaaS) Enterprise learning management system (LMS) contains further enhancements to its features and apps intended to cement its position in the top ten of the world’s learning management systems (LMSs).
Kentico, a provider in Web content and customer experience management, just released a new version of their content management system, Kentico 8.2. This new version provides several new and improved features with the primary focus on collaboration and ecommerce. Kentico 8.2 also offers improvements that the software developers believe will help businesses launch and manage digital marketing campaigns faster and easier than previous versions.