When designing a website or web app, it’s essential to consider the screen of the person who is going to be using it – and nowadays that means it’s more likely to be a mobile screen. In 2014, 1.8 billion phones, 256 million tablets and 276 million PCs were shipped, meaning more phones were shipped in three months than there were PCs shipped all year. But mobile devices and PC’s don’t exist in their own worlds; users are increasingly switching between devices throughout the course of completing a task. A Google study on The New Multi-Screen World found that “90% [of users] use multiple screens sequentially to accomplish a task over time.”
The new reality is that your website or web app needs to be designed to look good on any device, no matter the screen size.
"We think we’re being more efficient, killing multiple birds with a single, digital stone, yet leading social science research on the topic shows that multitasking actually makes us less efficient. What’s more, when it comes to human interaction, we slowly become conditioned to being less present for the people with whom we interact."
- Kate Otto, "The Disconnectivity Paradox in the Modern Digital Age", Triple Pundit, May 26, 2015
Companies can create consistent and integrated experiences across web and mobile channels
Liferay, Inc. announced the availability of Liferay Screens to help companies develop native apps for the iOS and Android platforms. Liferay is a leading provider of enterprise open source portal software products, servicing Fortune 500 companies worldwide. With Liferay Screens, organizations can easily extend the reach of their websites, portals, and intranets to mobile devices, and maintain a consistent experience for its users across all channels.
In recent years, Liferay has focused efforts of providing companies the ability to save time and money by making it easier for mobile apps to reuse core data and services. Liferay Screens is part of Liferay’s larger push to provide a mobile platform for companies developing several native apps across business units. The platform also ensures that users encounter consistent data and processes—such as registration, login, activity history, or documents—regardless of which interfaces they use to interact with the company.
It’s not easy to ignore the hype surrounding the cloud. Businesses all over the world are coming to realize that cloud computing offers numerous advantages, from more productivity and capabilities to lower costs. These benefits have lead to the growth of a wide variety of cloud providers, each offering its own unique take on services and products. The result has been a groundswell of support as organizations of all types look to the cloud for solutions to common and complex business problems. Research from Verizon shows that nearly two-thirds (65 percent) of all companies are using some form of the cloud, and that number is only increasing. But as more and more organizations adopt cloud computing, a stern reality is also settling in -- to fully utilize the cloud, one must give up a significant degree of control. With so many businesses now employing the cloud in various ways, have we reached the point where we are giving up too much control?
Anniversary Honors SDL's Support for Sustainable Development Projects Across 28 Countries
Wakefield, MA - May 19, 2015 - SDL (LSE: SDL) today announced the five-year anniversary of the SDL Foundation, which provides support for sustainable, structural development that improves the quality of life for disadvantaged communities around the globe. Honoring its five-years, SDL is recognizing the successful completion of 80 projects across 28 countries and the commitment of its employees across the globe in supporting SDL's Corporate Social Responsibility efforts.
“This release transforms the CMS into a data-driven intelligent marketing technology that measures real-time content performance against the online goals of the enterprise – attracting visitors, improving engagement and increasing conversion.”
Big Data continues to attract a passionate amount of attention among consumers, media, and businesses. It also attracts intense attention among analytics, digital channels, and cloud based technologies. All these are attributable to the current technology megatrends. Big Data has enabled managers to measure and know more about their businesses. It enables business owners to improve their decision-making and performance. Big Data has the potential of transforming both traditional and current businesses as well.
Big Data can significantly affect internet search results, finance markets, and business informatics. Yes, that is how powerful it is. For sure, Big data is the next big thing in the technology field. It will not only promote business growth, but it will also help companies to outperform each other.
Direct marketing has gone through a number of transformations over the years.
And while certain aspects have changed, strategically driven direct marketing is still as viable as ever in helping businesses attract today’s discriminating customers and meet their high demands.
With the advancement of technology---in particular the Internet, Social Media, smartphones and other mobile devices---direct marketing has taken on a digital component. As a result, marketers can focus less on appealing to the masses and more on modeling and optimizing advertising to target individual prospects and customers. Here’s a look at some of the ways that direct marketing has evolved with technology.
Contrary to popular belief, the big data process isn’t a funnel. For whatever reason, we’ve come to think the more information we dump in from the top, the more actionable, quality insights will come out through the bottom. That just isn’t the case. We’re creating more data every day than any other point in history, but not all of this information is a golden opportunity. Most of it’s just noise. The real key to success is being able to navigate through the clutter and determine what pieces of information are pertinent.
SDL (LSE: SDL) today introduced the next generation of machine translation technology – XMT, a core component of the Language pillar within SDL’s Customer Experience Cloud.
Perforce Helix and Unity 5 Offer Indie Developers and Students Free Access to the Next-Generation Development Tool Combo
- P4Connect integrates Perforce Helix with Unity 5 for cross-platform version control and protection of game assets
- Updated P4Connect plugin brings performance enhancements, simplified setup and configuration, full 64-bit support and more
- Perforce Helix is free for up to 20 users and open-sourced P4Connect is available free of charge
Periscope™, a McKinsey Solution, focused on commercial performance optimization, including price, promotion, assortment and category optimization, today announced that it has been listed as a ‘Cool Vendor’ in Gartner’s “Cool Vendors in Consumer Goods Manufacturing, 2015” report.
SDL today introduced its Digital Experience Accelerator, a new component of SDL’s Customer Experience Cloud. SDL’s Digital Experience Accelerator is designed to reduce website implementation time from weeks to mere days, drastically reducing operating costs. Based on years of industry best practices, it can be used right out-of-the-box or customized to meet specific customer needs. Additionally, the open-source based Digital Experience Accelerator can be easily extended with other capabilities by both SDL partners, enabling organizations to deliver powerful customer experience solutions quicker than ever before.
Last week, Andrew Embler announced the availability of concrete5 5.7.4. In his announcement, Andrew stated that this is so far concrete5's biggest release in 2015 and also the biggest release since launching 5.7 last year. concrete5 is free and open source under the MIT software license.
Today 87 percent of business applications are web-based, yet only two percent of firms use web technology for document scanning , which begs the question, “why?”
“Web-based applications by nature are fast and inexpensive to deploy, and easy to manage compared to installing software on users’ desktop PCs. We are excited about bringing these same efficiencies to capture and most importantly, adding the ability to embed capture within business applications with the KODAK Info Input Solution,” said Tony Barbeau, Products & Services general manager and vice president, Information Management, Kodak Alaris.
While actually setting up a blog is easy, the process of starting one requires a few decisions that will impact the success of your online venture. For instance, what will be your niche? If you want to make money blogging, how will you monetize your blog? Should you use a free blogging platform or choose to self-host your site?
Although a self-hosted blog built on WordPress.org’s software will offer you maximum flexibility, control, and monetization opportunity, not every blogger is looking to turn their blog into a business and make money online. For hobbyists, a free blog from WordPress.com, Blogger, Tumblr, Wix, Weebly, or even SquareSpace can still provide the basic benefits of blogging.
Gary Dek of StartABlog123.com has put together a useful comparison chart where he compares the best blog sites. Check below the fold to see which free blogging platform fits your needs.
Docebo, the Cloud-based, Software-as-a-Service (SaaS) Enterprise learning management system (LMS) provider, is unveiling the latest version of its LMS – version 6.6 - at this year’s ATD Conference and Exhibition.
Given the pure number of tools, platforms, features and functionality that comprise today’s Digital Marketing landscape, the selection process can be overwhelming. So what should you really care about when assessing tools and making technology selections? Let’s look at why your search should start, and end, with tools that boast a decoupled architecture.
Tribal is launching a series of 30 minute webinars, designed to show how the eXact learning LCMS can be used to save time and money in creating and managing digital learning resources.
Last week, when WordPress announced that Version 4.2 was available, I planned to take my time upgrading my site. Then word came that WordPress 4.2.1 was made available. Sure enough, WordPress has provided a critical security release for all previous versions of their CMS and the developers were strongly encouraging WordPress users to update their sites immediately. Apparently, the WordPress team were made aware of a cross-site scripting vulnerability which could enable commenters to compromise a site.
The good news is that updating your WordPress site to 4.2.1 also gets you all the brand new features found in the just just-released WordPress 4.2. WordPress is branding this major version upgrade as the one to help you communicate and share, globally.