Tinker, Tailor, Soldier, Sailor, Rich Man, Poor Man, Beggar Man, Thief
In terms of Internet time, one can consider Joomla! as a young adult who is trying to figure out what he/she wants to do with the rest of their life and is having an identity crisis in the process. The Joomla project on one hand wants to remain true to its Mission, Vision & Values. On the other, it is currently engaging a professional PR Firm to increase it’s brand recognition.
What Joomla! does not have that a number of other OSS projects do have is one or more commercial entities that provide them with “free” marketing and PR services. Acquia, Automattic, redhat, Canonical (Ubuntu), Oracle (OpenOffice) come to mind here.
Now that I’ve stated the above, some of you will proceed directly to the comments form and delineate the many evils of commercial entities and the OSS projects that are “conspiring” with them. Some will suffer from “Twitter Deprivation” and move on. Others, thinking “What the hell is this idiot talking about?” will read on out of pure curiosity. And some will simply read on with no malice aforethought!